/* ============================================================
   LOS DE MARKETING — páginas internas de servicio
   Hereda styles.css (nav, footer, form, btn, reveal, wrap…)
   ============================================================ */

/* nav sobre banner oscuro: enlaces en blanco; al hacer scroll
   (.scrolled = fondo claro) pasan a oscuro. El hover se mantiene
   blanco sobre la píldora rosa en ambos estados. */
.nav--banner .nav__links a{ color:#fff; }
.nav--banner.scrolled .nav__links a{ color:var(--ink); }
.nav--banner .nav__links a:hover{ color:#fff; }
/* en movil el menu abre un panel claro: los enlaces deben ir oscuros */
@media(max-width:900px){
  .nav--banner .nav__links a{ color:var(--ink); }
}

/* breadcrumb / volver */
.back-link{
  position:fixed; top:84px; left:var(--pad); z-index:850;
  display:inline-flex; align-items:center; gap:8px;
  font-family:var(--f-display); font-weight:600; font-size:14px; color:var(--ink);
  background:rgba(255,255,255,.7); backdrop-filter:blur(10px);
  padding:9px 16px 9px 12px; border-radius:100px; border:1px solid rgba(236,43,112,.18);
  transition:transform .3s var(--ease), background .3s, color .3s;
}
.back-link:hover{ background:var(--pink); color:#fff; transform:translateX(-3px); }
.back-link svg{ transition:transform .3s var(--ease); }
.back-link:hover svg{ transform:translateX(-3px); }
@media(max-width:900px){ .back-link{ display:none; } }

/* ============================================================
   BANNER PRINCIPAL
   ============================================================ */
.pbanner{
  position:relative; overflow:hidden; color:#fff;
  min-height:88svh; display:flex; align-items:center;
  padding:140px 0 90px;
  background:
    radial-gradient(120% 90% at 82% 8%, #ff4f8d 0%, transparent 52%),
    radial-gradient(100% 80% at 0% 100%, #8c0a44 0%, transparent 55%),
    linear-gradient(135deg,#2b0a1a 0%, var(--ink) 70%);
}
.pbanner__grid{ display:grid; grid-template-columns:1.15fr .85fr; gap:50px; align-items:center; width:100%; position:relative; z-index:4; }
.pbanner .eyebrow{ color:var(--pink-bright); }
.pbanner .eyebrow::before{ background:var(--pink-bright); }
.pbanner h1{
  font-family:var(--f-display); font-weight:700; letter-spacing:-.03em; line-height:.98;
  font-size:clamp(42px,6.4vw,92px); margin:20px 0 0;
}
.pbanner h1 .mag{
  background:linear-gradient(110deg,#ff6aa3,#ff3d86 60%,#ffd6e6);
  -webkit-background-clip:text; background-clip:text; color:transparent;
}
.pbanner__sub{ font-size:clamp(17px,1.5vw,21px); line-height:1.6; color:rgba(255,255,255,.82); max-width:560px; margin-top:26px; }
.pbanner__cta{ display:flex; gap:15px; margin-top:36px; flex-wrap:wrap; }
.pbanner__badge{
  display:inline-flex; align-items:center; gap:9px;
  font-family:var(--f-display); font-weight:600; font-size:13px; letter-spacing:.04em;
  padding:8px 16px; border-radius:100px; background:rgba(255,255,255,.14);
  border:1px solid rgba(255,255,255,.26);
}
.pbanner__badge::before{ content:"★"; }

/* glossy orb del banner */
.pbanner__art{ position:relative; height:clamp(280px,34vw,420px); }
.pbanner__orb{
  position:absolute; inset:0; margin:auto; width:78%; aspect-ratio:1; border-radius:46% 54% 56% 44%/52% 46% 54% 48%;
  background:linear-gradient(140deg,var(--pink-bright),var(--pink) 55%,var(--pink-deep));
  box-shadow:inset 0 14px 50px rgba(255,255,255,.4), inset 0 -26px 60px rgba(60,0,30,.4), 0 50px 90px -30px rgba(236,43,112,.6);
  will-change:transform;
}
.pbanner__num{
  position:absolute; inset:0; display:grid; place-items:center;
  font-family:var(--f-display); font-weight:700; font-size:clamp(90px,15vw,180px);
  color:rgba(255,255,255,.9); letter-spacing:-.04em; text-shadow:0 10px 30px rgba(60,0,30,.4);
}
@media(max-width:900px){
  .pbanner__grid{ grid-template-columns:1fr; }
  .pbanner__art{ order:-1; height:220px; }
}

/* ============================================================
   BLOQUE DESCRIPTIVO
   ============================================================ */
.descr{ padding:clamp(80px,11vw,150px) 0; background:var(--cream); }
.descr__head{ max-width:860px; }
.descr h2{ font-family:var(--f-display); font-weight:600; letter-spacing:-.025em; line-height:1.1; font-size:clamp(30px,4.2vw,60px); margin-top:20px; }
.descr h2 b{ color:var(--pink); font-weight:700; }
.descr__body{ display:grid; grid-template-columns:1fr 1fr; gap:30px 56px; margin-top:48px; }
.descr__body p{ font-size:17px; line-height:1.65; color:var(--grey); }
.descr__body p b{ color:var(--ink); }
@media(max-width:760px){ .descr__body{ grid-template-columns:1fr; } }

/* lista de "qué hacemos" */
.flist{ display:grid; grid-template-columns:repeat(2,1fr); gap:18px; margin-top:64px; }
.fitem{
  background:#fff; border-radius:22px; padding:30px 28px; border:1px solid rgba(236,43,112,.08);
  box-shadow:0 30px 60px -42px rgba(176,15,85,.4); transition:transform .5s var(--ease), box-shadow .5s;
}
.fitem:hover{ transform:translateY(-7px); box-shadow:0 40px 80px -38px rgba(236,43,112,.5); }
.fitem__ic{ width:50px; height:50px; border-radius:15px; background:linear-gradient(140deg,var(--pink-bright),var(--pink-deep)); display:grid; place-items:center; color:#fff; font-size:22px; font-family:var(--f-display); font-weight:700; }
.fitem h3{ font-family:var(--f-display); font-weight:700; font-size:21px; margin:20px 0 9px; letter-spacing:-.01em; }
.fitem p{ color:var(--grey); font-size:15px; line-height:1.55; }
@media(max-width:680px){ .flist{ grid-template-columns:1fr; } }

/* ============================================================
   GALERÍA DE IMÁGENES (placeholders)
   ============================================================ */
.gallery{ padding:clamp(70px,9vw,120px) 0; background:var(--ink); color:#fff; overflow:hidden; }
.gallery__head{ text-align:center; max-width:620px; margin:0 auto 56px; }
.gallery__head .eyebrow{ color:var(--pink-bright); }
.gallery__head .eyebrow::before{ background:var(--pink-bright); }
.gallery__head h2{ font-family:var(--f-display); font-weight:700; letter-spacing:-.03em; font-size:clamp(30px,4.2vw,56px); line-height:1; margin-top:16px; }
.gallery__grid{ display:grid; grid-template-columns:repeat(3,1fr); grid-auto-rows:240px; gap:18px; grid-auto-flow:dense; }
.gallery__grid.two{ grid-template-columns:1fr 1fr; grid-auto-rows:360px; }
@media(max-width:680px){ .gallery__grid.two{ grid-template-columns:1fr; grid-auto-rows:240px; } }
.gallery__grid .ph.tall{ grid-row:span 2; }
.gallery__grid .ph.wide{ grid-column:span 2; }
@media(max-width:760px){ .gallery__grid{ grid-template-columns:1fr 1fr; grid-auto-rows:180px; } .gallery__grid .ph.wide{ grid-column:span 2; } }

/* placeholder de imagen */
.ph{
  position:relative; border-radius:20px; overflow:hidden;
  background:
    radial-gradient(120% 120% at 20% 10%, rgba(255,77,141,.35), transparent 60%),
    linear-gradient(150deg, rgba(255,255,255,.06), rgba(255,255,255,.02));
  border:1px dashed rgba(255,255,255,.22);
  display:grid; place-items:center; text-align:center;
}
.ph::after{
  content:attr(data-label);
  font-family:var(--f-display); font-weight:600; font-size:14px; color:rgba(255,255,255,.6);
  padding:0 18px; max-width:80%;
}
.ph__mark{ position:absolute; top:16px; left:16px; width:26px; opacity:.5; }
.ph__tag{
  position:absolute; bottom:14px; left:14px;
  font-family:var(--f-display); font-weight:700; font-size:11px; letter-spacing:.14em; text-transform:uppercase;
  color:rgba(255,255,255,.55); background:rgba(0,0,0,.3); padding:5px 10px; border-radius:8px;
}

/* galería: imágenes cuadradas, una al lado de la otra (recorte cover;
   la imagen completa se ve al abrir el lightbox) */
.gallery__grid.two:has(.gallery__item){ grid-auto-rows:auto; }
.gallery__item{
  display:block; width:100%; aspect-ratio:1; padding:0; border:1px solid rgba(255,255,255,.12);
  border-radius:20px; overflow:hidden; cursor:zoom-in; position:relative;
  background:rgba(255,255,255,.03); line-height:0;
  transition:transform .4s var(--ease), box-shadow .4s var(--ease), border-color .4s var(--ease);
}
.gallery__item img{ width:100%; height:100%; object-fit:cover; display:block; transition:transform .6s var(--ease); }
/* variante "scale": imagen completa a escala (sin recorte) */
.gallery__grid.scale .gallery__item{ aspect-ratio:auto; }
.gallery__grid.scale .gallery__item img{ height:auto; object-fit:contain; }
.gallery__item:hover{
  transform:translateY(-4px); border-color:rgba(255,77,141,.5);
  box-shadow:0 30px 60px -30px rgba(236,43,112,.55);
}
.gallery__item:hover img{ transform:scale(1.02); }
.gallery__zoom{
  position:absolute; top:16px; right:16px; width:42px; height:42px; border-radius:50%;
  display:grid; place-items:center; color:#fff; background:var(--pink);
  opacity:0; transform:scale(.85); transition:.3s var(--ease); pointer-events:none;
}
.gallery__item:hover .gallery__zoom{ opacity:1; transform:scale(1); }

/* item de video: botón de reproducción central */
.gallery__item--video{ cursor:pointer; }
.gallery__play{
  position:absolute; top:50%; left:50%; transform:translate(-50%,-50%);
  width:74px; height:74px; border-radius:50%; display:grid; place-items:center;
  color:#fff; background:rgba(236,43,112,.92);
  box-shadow:0 14px 34px -10px rgba(0,0,0,.55); pointer-events:none;
  transition:transform .35s var(--ease), background .3s;
}
.gallery__play svg{ margin-left:3px; }
.gallery__item--video:hover .gallery__play{ transform:translate(-50%,-50%) scale(1.1); background:var(--pink-bright); }

/* lightbox / modal de imagen */
.lightbox{
  position:fixed; inset:0; z-index:2000; display:flex; align-items:center; justify-content:center;
  padding:4vmin; background:rgba(12,4,10,.88);
  backdrop-filter:blur(10px); -webkit-backdrop-filter:blur(10px);
  opacity:0; visibility:hidden; transition:opacity .32s var(--ease), visibility .32s;
}
.lightbox.open{ opacity:1; visibility:visible; }
.lightbox img{
  max-width:95vw; max-height:90vh; border-radius:14px; object-fit:contain;
  box-shadow:0 40px 90px -30px rgba(0,0,0,.8); border:1px solid rgba(255,255,255,.12);
  transform:scale(.96); transition:transform .32s var(--ease);
}
.lightbox.open img{ transform:scale(1); }
.lightbox video{
  max-width:95vw; max-height:90vh; border-radius:14px; background:#000;
  box-shadow:0 40px 90px -30px rgba(0,0,0,.8); border:1px solid rgba(255,255,255,.12);
}
.lightbox img[hidden], .lightbox video[hidden]{ display:none; }
.lightbox__close{
  position:fixed; top:24px; right:28px; z-index:2001; width:50px; height:50px; border:none; border-radius:50%;
  display:grid; place-items:center; cursor:pointer; color:#fff; font-size:30px; line-height:1;
  font-family:var(--f-display); background:var(--pink);
  box-shadow:0 6px 20px -4px rgba(0,0,0,.55), 0 14px 30px -12px rgba(236,43,112,.7);
  transition:transform .3s var(--ease), background .3s;
}
.lightbox__close:hover{ transform:rotate(90deg) scale(1.06); background:var(--pink-bright); }
@media(max-width:680px){ .lightbox__close{ top:16px; right:16px; width:44px; height:44px; font-size:26px; } }

/* ============================================================
   CASOS DE ÉXITO
   ============================================================ */
.cases{ padding:clamp(80px,11vw,150px) 0; background:var(--cream); }
.cases__head{ display:flex; justify-content:space-between; align-items:flex-end; gap:30px; flex-wrap:wrap; margin-bottom:56px; }
.cases h2{ font-family:var(--f-display); font-weight:700; letter-spacing:-.03em; font-size:clamp(32px,4.6vw,64px); line-height:1; margin-top:16px; }
.cases__grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:22px; }
.case{
  background:#fff; border-radius:24px; overflow:hidden; border:1px solid rgba(236,43,112,.08);
  box-shadow:0 30px 60px -44px rgba(176,15,85,.45); transition:transform .5s var(--ease), box-shadow .5s;
  display:flex; flex-direction:column;
}
.case:hover{ transform:translateY(-8px); box-shadow:0 44px 84px -40px rgba(236,43,112,.5); }
.case__img{ height:188px; position:relative; overflow:hidden; cursor:zoom-in; }
.case__img img{ width:100%; height:100%; object-fit:cover; display:block; transition:transform .5s var(--ease); }
.case:hover .case__img img{ transform:scale(1.04); }
.case__body{ padding:26px 26px 30px; flex:1; display:flex; flex-direction:column; }
.case__cat{ font-family:var(--f-display); font-weight:700; font-size:12px; letter-spacing:.14em; text-transform:uppercase; color:var(--pink); }
.case__body h3{ font-family:var(--f-display); font-weight:700; font-size:21px; line-height:1.15; margin:12px 0 10px; letter-spacing:-.01em; }
.case__body p{ color:var(--grey); font-size:15px; line-height:1.55; }
.case__metric{ margin-top:auto; padding-top:20px; display:flex; gap:26px; }
.case__metric .m{ display:flex; flex-direction:column; }
.case__metric .m b{ font-family:var(--f-display); font-weight:700; font-size:30px; letter-spacing:-.02em; color:var(--ink); line-height:1; }
.case__metric .m span{ font-size:12.5px; color:var(--grey); margin-top:5px; }
@media(max-width:900px){ .cases__grid{ grid-template-columns:1fr; max-width:480px; margin:0 auto; } }

/* nota de casos placeholder */
.cases__note{ margin-top:34px; font-size:14px; color:var(--grey); text-align:center; }

/* el banner ya tiene su propio color de cursor; aseguramos contraste de la barra de progreso */