/*
Los De Marketing — sitio estático
Sitio inmersivo con scroll animado: home + 5 páginas de servicio
(Automatización con IA, Paid Media, Web, Contenido, Consultoría).
Color de marca editable en la variable --pink (abajo).
Version: 2.0
*/

/* ============================================================
   LOS DE MARKETING — Sitio inmersivo
   Sistema de diseño: magenta glossy · Outfit / Plus Jakarta Sans
   ============================================================ */

:root{
  --pink:        #ec2b70;
  --pink-bright: #ff3d86;
  --pink-soft:   #ffd6e6;
  --pink-tint:   #fff0f5;
  --pink-deep:   #b00f55;
  --pink-ink:    #3d0220;
  --ink:         #160910;
  --ink-2:       #220511;
  --cream:       #fff5f9;
  --white:       #ffffff;
  --grey:        #6e5a62;

  --maxw: 1280px;
  --pad: clamp(20px, 5vw, 72px);

  --f-display: "Outfit", system-ui, sans-serif;
  --f-body: "Plus Jakarta Sans", system-ui, sans-serif;

  --ease: cubic-bezier(.22,.61,.36,1);
  --ease-out: cubic-bezier(.16,1,.3,1);
}

*{ margin:0; padding:0; box-sizing:border-box; }

html{ -webkit-font-smoothing:antialiased; text-rendering:optimizeLegibility; }

body{
  font-family:var(--f-body);
  background:var(--cream);
  color:var(--ink);
  overflow-x:hidden;
}

img{ display:block; max-width:100%; }
a{ color:inherit; text-decoration:none; }
::selection{ background:var(--pink); color:#fff; }

/* ---- scroll progress ---- */
.progress{
  position:fixed; top:0; left:0; height:3px; width:100%; z-index:1000;
  transform-origin:0 50%; transform:scaleX(0);
  background:linear-gradient(90deg,var(--pink),var(--pink-bright));
}

/* ============================================================
   NAV
   ============================================================ */
.nav{
  position:fixed; top:0; left:0; width:100%; z-index:900;
  display:flex; align-items:center; justify-content:space-between;
  padding:18px var(--pad);
  transition:background .4s var(--ease), padding .4s var(--ease), box-shadow .4s;
}
.nav.scrolled{
  background:rgba(255,245,249,.82);
  backdrop-filter:blur(18px) saturate(1.4);
  -webkit-backdrop-filter:blur(18px) saturate(1.4);
  padding:12px var(--pad);
  box-shadow:0 1px 0 rgba(236,43,112,.10), 0 16px 40px -28px rgba(176,15,85,.5);
}
.nav__logo{ height:30px; width:auto; }
.nav__logo .pink{ display:block; }
.nav__logo .white{ display:none; }
.nav__links{ display:flex; gap:6px; align-items:center; }
.nav__links a{
  font-family:var(--f-display); font-weight:500; font-size:15px;
  padding:9px 15px; border-radius:100px; color:var(--ink);
  position:relative; transition:color .3s;
}
.nav__links a::after{
  content:""; position:absolute; inset:0; border-radius:100px; z-index:-1;
  background:var(--pink); opacity:0; transform:scale(.7); transition:.3s var(--ease);
}
.nav__links a:hover{ color:#fff; }
.nav__links a:hover::after{ opacity:1; transform:scale(1); }
.nav__cta{
  font-family:var(--f-display); font-weight:600; font-size:15px;
  background:var(--ink); color:#fff !important; padding:11px 22px; border-radius:100px;
  transition:transform .3s var(--ease), background .3s;
}
.nav__cta:hover{ background:var(--pink); transform:translateY(-2px); }
.nav__cta::after{ display:none; }
.nav__cta--mobile{ display:none; }
.nav__burger{
  display:none; flex-direction:column; justify-content:center; gap:5px;
  width:44px; height:44px; padding:10px; border:none; background:transparent; cursor:pointer; z-index:1001;
}
.nav__burger span{
  display:block; width:100%; height:2px; border-radius:2px; background:var(--ink);
  transition:transform .3s var(--ease), opacity .25s var(--ease);
}
.nav.open .nav__burger span:nth-child(1){ transform:translateY(7px) rotate(45deg); }
.nav.open .nav__burger span:nth-child(2){ opacity:0; }
.nav.open .nav__burger span:nth-child(3){ transform:translateY(-7px) rotate(-45deg); }
@media (max-width:900px){
  .nav__burger{ display:flex; }
  .nav__cta{ display:none; }
  .nav.open::before{
    content:""; position:fixed; inset:0; z-index:998;
    background:rgba(22,9,16,.45); backdrop-filter:blur(2px); -webkit-backdrop-filter:blur(2px);
  }
  .nav__links{
    position:fixed; top:0; right:0; z-index:1000;
    display:flex; flex-direction:column; gap:6px; align-items:stretch;
    width:min(82vw,320px); height:100vh; padding:92px 22px 28px;
    background:var(--cream); box-shadow:-24px 0 60px -34px rgba(176,15,85,.6);
    transform:translateX(100%); transition:transform .42s var(--ease);
  }
  .nav.open .nav__links{ transform:translateX(0); }
  .nav__links a{ font-size:18px; padding:14px 18px; }
  .nav__links a::after{ border-radius:14px; }
  .nav__links .nav__cta{
    display:inline-flex; justify-content:center; margin-top:14px; font-size:16px; padding:14px 22px;
  }
}

/* ============================================================
   GENERIC
   ============================================================ */
section{ position:relative; }
.wrap{ max-width:var(--maxw); margin:0 auto; padding-left:var(--pad); padding-right:var(--pad); }

.eyebrow{
  font-family:var(--f-display); font-weight:600; letter-spacing:.18em; text-transform:uppercase;
  font-size:13px; color:var(--pink); display:inline-flex; align-items:center; gap:10px;
}
.eyebrow::before{ content:""; width:26px; height:2px; background:var(--pink); border-radius:2px; }

/* reveal primitives */
.reveal{ opacity:0; transform:translateY(38px); transition:opacity .9s var(--ease-out), transform .9s var(--ease-out); }
.reveal.in{ opacity:1; transform:none; }
.reveal-d1{ transition-delay:.08s; }
.reveal-d2{ transition-delay:.16s; }
.reveal-d3{ transition-delay:.24s; }
.reveal-d4{ transition-delay:.32s; }

/* word-by-word headline */
.lines span{ display:inline-block; overflow:hidden; vertical-align:top; }
.lines span i{
  display:inline-block; font-style:normal; transform:translateY(110%);
  transition:transform 1s var(--ease-out);
}
.lines.in span i{ transform:none; }
.lines.in span:nth-child(2) i{ transition-delay:.08s; }
.lines.in span:nth-child(3) i{ transition-delay:.16s; }
.lines.in span:nth-child(4) i{ transition-delay:.24s; }

/* ============================================================
   HERO
   ============================================================ */
.hero{
  min-height:100svh; display:flex; align-items:center; overflow:hidden;
  background:
    radial-gradient(120% 90% at 85% 10%, #ffe3ee 0%, transparent 55%),
    radial-gradient(100% 80% at 0% 100%, #ffdcea 0%, transparent 50%),
    var(--cream);
}
.hero__inner{ position:relative; z-index:5; width:100%; }
.hero__grid{ display:grid; grid-template-columns:1.15fr .85fr; gap:40px; align-items:center; }

.hero h1{
  font-family:var(--f-display); font-weight:700; line-height:.96; letter-spacing:-.03em;
  font-size:clamp(46px, 8vw, 116px); color:var(--ink); margin:18px 0 0;
}
.hero h1 .mag{
  background:linear-gradient(110deg,var(--pink),var(--pink-bright) 60%,#ff6aa3);
  -webkit-background-clip:text; background-clip:text; color:transparent;
}
.hero__sub{
  font-size:clamp(17px,1.5vw,21px); line-height:1.55; color:var(--grey);
  max-width:520px; margin-top:28px;
}
.hero__cta-row{ display:flex; gap:16px; align-items:center; margin-top:38px; flex-wrap:wrap; }

.btn{
  font-family:var(--f-display); font-weight:600; font-size:17px;
  display:inline-flex; align-items:center; gap:12px; padding:17px 30px; border-radius:100px;
  border:none; cursor:pointer; transition:transform .3s var(--ease), box-shadow .3s, background .3s;
}
.btn--primary{
  background:var(--pink); color:#fff;
  box-shadow:0 18px 40px -16px rgba(236,43,112,.7);
}
.btn--primary:hover{ transform:translateY(-3px); box-shadow:0 26px 54px -16px rgba(236,43,112,.85); }
.btn--ghost{ background:transparent; color:var(--ink); border:1.5px solid rgba(22,9,16,.18); }
.btn--ghost:hover{ border-color:var(--pink); color:var(--pink); transform:translateY(-3px); }
.btn .arrow{ transition:transform .35s var(--ease); }
.btn:hover .arrow{ transform:translateX(5px); }

/* hero floating 3d composition */
.hero__art{ position:relative; height:520px; }
.float{ position:absolute; will-change:transform; }
.float img{ filter:drop-shadow(0 30px 60px rgba(176,15,85,.35)); }

.blob{
  position:absolute; border-radius:42% 58% 60% 40% / 48% 42% 58% 52%;
  background:linear-gradient(140deg,var(--pink-bright),var(--pink) 55%,var(--pink-deep));
  box-shadow:inset 0 10px 40px rgba(255,255,255,.45), inset 0 -20px 50px rgba(80,0,40,.35),
             0 40px 80px -30px rgba(236,43,112,.6);
  filter:saturate(1.05);
}

/* floating iso marks across page */
.iso-float{ position:absolute; opacity:.9; pointer-events:none; will-change:transform; z-index:1; }

@media(max-width:900px){
  .hero__grid{ grid-template-columns:1fr; }
  .hero__art{ height:300px; order:-1; }
  .hide-mobile{ display:none; }
}

/* ============================================================
   MARQUEE
   ============================================================ */
.marquee{
  background:var(--ink); color:#fff; padding:26px 0; overflow:hidden; position:relative;
  border-block:1px solid rgba(255,255,255,.06);
}
.marquee__track{ display:flex; gap:54px; width:max-content; animation:slide 28s linear infinite; }
.marquee:hover .marquee__track{ animation-play-state:paused; }
.marquee__track span{
  font-family:var(--f-display); font-weight:700; font-size:clamp(26px,3vw,42px);
  letter-spacing:-.02em; display:inline-flex; align-items:center; gap:54px; white-space:nowrap;
}
.marquee__track span::after{ content:""; width:14px; height:14px; border-radius:50%; background:var(--pink); }
.marquee__track .out{ color:transparent; -webkit-text-stroke:1.4px rgba(255,255,255,.5); }
@keyframes slide{ to{ transform:translateX(-50%); } }

/* ============================================================
   STATS / MANIFIESTO
   ============================================================ */
.manifesto{ padding:clamp(90px,13vw,170px) 0; background:var(--cream); overflow:hidden; }
.manifesto__head{ max-width:920px; }
.manifesto h2{
  font-family:var(--f-display); font-weight:600; letter-spacing:-.025em; line-height:1.08;
  font-size:clamp(32px,4.6vw,68px); margin-top:22px;
}
.manifesto h2 b{ color:var(--pink); font-weight:700; }
.stats{
  display:grid; grid-template-columns:repeat(4,1fr); gap:24px; margin-top:80px;
}
.stat{ border-top:2px solid rgba(236,43,112,.25); padding-top:22px; }
.stat__num{
  font-family:var(--f-display); font-weight:700; letter-spacing:-.03em; line-height:1;
  font-size:clamp(44px,5.5vw,82px); color:var(--ink);
}
.stat__num .u{ color:var(--pink); }
.stat__label{ margin-top:12px; color:var(--grey); font-size:15px; line-height:1.45; max-width:210px; }
@media(max-width:760px){ .stats{ grid-template-columns:repeat(2,1fr); gap:34px 20px; } }

/* ============================================================
   SERVICIOS  (sticky stack)
   ============================================================ */
.services{ background:var(--ink); color:#fff; position:relative; }
.services__intro{ padding:clamp(90px,12vw,150px) 0 30px; text-align:center; }
.services__intro .eyebrow{ color:var(--pink-bright); }
.services__intro h2{
  font-family:var(--f-display); font-weight:700; letter-spacing:-.03em; line-height:1;
  font-size:clamp(40px,6vw,92px); margin-top:18px;
}
.services__intro p{ color:rgba(255,255,255,.6); max-width:560px; margin:22px auto 0; font-size:18px; line-height:1.55; }

.svc-stack{ padding:40px 0 80px; }
.svc{
  position:sticky; top:0; min-height:100svh; display:flex; align-items:center;
}
.svc__card{
  width:100%; max-width:var(--maxw); margin:0 auto; padding:clamp(34px,4vw,60px);
  border-radius:34px; position:relative; overflow:hidden;
  display:grid; grid-template-columns:1.05fr .95fr; gap:clamp(30px,4vw,60px); align-items:center;
  min-height:min(78svh,720px);
  box-shadow:0 50px 120px -40px rgba(0,0,0,.6);
}
.svc__bg{ position:absolute; inset:0; z-index:0; opacity:.9; }
.svc__index{
  font-family:var(--f-display); font-weight:700; font-size:15px; letter-spacing:.2em;
  color:var(--pink-bright); position:relative; z-index:2;
}
.svc__badge{
  display:inline-flex; align-items:center; gap:8px; margin-top:14px; position:relative; z-index:2;
  font-family:var(--f-display); font-weight:600; font-size:13px; letter-spacing:.04em;
  padding:7px 14px 7px 12px; border-radius:100px;
  background:rgba(255,255,255,.16); color:#fff; backdrop-filter:blur(6px);
  border:1px solid rgba(255,255,255,.28);
}
.svc__badge::before{ content:"★"; font-size:13px; }
.svc__title{
  font-family:var(--f-display); font-weight:700; letter-spacing:-.03em; line-height:.98;
  font-size:clamp(40px,5.4vw,80px); margin:16px 0 0; position:relative; z-index:2;
}
.svc__desc{ font-size:clamp(16px,1.3vw,19px); line-height:1.6; margin-top:22px; max-width:520px; position:relative; z-index:2; }
.svc__tags{ display:flex; flex-wrap:wrap; gap:10px; margin-top:30px; position:relative; z-index:2; }
.svc__tags span{
  font-family:var(--f-display); font-weight:600; font-size:14px; padding:9px 16px; border-radius:100px;
  border:1.5px solid currentColor; opacity:.9;
}
.svc__cta{
  display:inline-flex; align-items:center; gap:10px; margin-top:34px; position:relative; z-index:2;
  font-family:var(--f-display); font-weight:600; font-size:17px;
}
.svc__cta .dot{ width:38px; height:38px; border-radius:50%; display:grid; place-items:center;
  background:currentColor; transition:transform .35s var(--ease); }
.svc__cta .dot svg{ stroke:#fff; }
.svc__cta:hover .dot{ transform:translateX(6px) rotate(0); }

/* visual side */
.svc__visual{ position:relative; z-index:2; height:clamp(280px,38vw,460px); }
.svc__glass{
  position:absolute; inset:0; border-radius:26px; overflow:hidden;
  box-shadow:0 40px 80px -30px rgba(0,0,0,.6), inset 0 0 0 1px rgba(255,255,255,.18);
  display:grid; place-items:center;
}
.svc__glass .big-num{
  font-family:var(--f-display); font-weight:700; font-size:clamp(120px,18vw,240px);
  line-height:1; color:rgba(255,255,255,.16); letter-spacing:-.04em;
}
.svc__chips{ position:absolute; inset:0; }
.svc__chip{
  position:absolute; background:rgba(255,255,255,.95); color:var(--ink);
  font-family:var(--f-display); font-weight:700; font-size:15px;
  padding:12px 18px; border-radius:14px; box-shadow:0 16px 30px -12px rgba(0,0,0,.5);
  display:flex; align-items:center; gap:9px; will-change:transform;
}
.svc__chip .ic{ width:22px; height:22px; border-radius:6px; background:var(--pink); display:grid; place-items:center; color:#fff; font-size:12px; }

/* per-service palettes */
.svc--1 .svc__card{ background:linear-gradient(135deg,#ff4f8d,#ec2b70 55%,#b00f55); color:#fff; }
.svc--2 .svc__card{ background:linear-gradient(135deg,#2b0a1a,#4a0d2a 60%,#16060f); color:#fff; }
.svc--3 .svc__card{ background:linear-gradient(135deg,#ffe3ee,#ffd0e2 60%,#ffbcd6); color:var(--pink-ink); }
.svc--4 .svc__card{ background:linear-gradient(135deg,#1c0712,#3a0a22 65%,#120509); color:#fff; }
.svc--5 .svc__card{ background:linear-gradient(135deg,#ff6aa3,#ec2b70 55%,#8c0a44); color:#fff; }
.svc--3 .svc__index{ color:var(--pink); }
.svc--3 .svc__glass{ box-shadow:0 40px 80px -30px rgba(176,15,85,.4), inset 0 0 0 1px rgba(176,15,85,.18); }
.svc--3 .svc__glass .big-num{ color:rgba(176,15,85,.14); }

@media(max-width:900px){
  .svc{ position:relative; min-height:auto; padding:30px 0; }
  .svc__card{ grid-template-columns:1fr; min-height:0; border-radius:26px; }
  .svc__visual{ order:-1; height:240px; }
}

/* ============================================================
   PROCESO
   ============================================================ */
.process{ background:var(--cream); padding:clamp(90px,13vw,160px) 0; }
.process__head{ display:flex; justify-content:space-between; align-items:flex-end; gap:30px; flex-wrap:wrap; }
.process h2{ font-family:var(--f-display); font-weight:700; letter-spacing:-.03em; font-size:clamp(34px,5vw,72px); line-height:1; margin-top:18px; }
.process__grid{ display:grid; grid-template-columns:repeat(4,1fr); gap:20px; margin-top:64px; }
.pcard{
  background:#fff; border-radius:24px; padding:32px 28px 38px; position:relative; overflow:hidden;
  box-shadow:0 30px 60px -40px rgba(176,15,85,.4); border:1px solid rgba(236,43,112,.08);
  transition:transform .5s var(--ease), box-shadow .5s;
}
.pcard:hover{ transform:translateY(-8px); box-shadow:0 40px 80px -36px rgba(236,43,112,.5); }
.pcard__n{ font-family:var(--f-display); font-weight:700; font-size:18px; color:#fff;
  width:46px; height:46px; border-radius:14px; background:var(--pink); display:grid; place-items:center; }
.pcard h3{ font-family:var(--f-display); font-weight:700; font-size:22px; margin:22px 0 10px; letter-spacing:-.01em; }
.pcard p{ color:var(--grey); font-size:15px; line-height:1.5; }
@media(max-width:900px){ .process__grid{ grid-template-columns:repeat(2,1fr); } }
@media(max-width:560px){ .process__grid{ grid-template-columns:1fr; } }

/* ============================================================
   CLIENTES
   ============================================================ */
.clients{ background:var(--ink); color:#fff; padding:clamp(80px,11vw,140px) 0; overflow:hidden; }
.clients h2{ text-align:center; font-family:var(--f-display); font-weight:700; font-size:clamp(30px,4.4vw,60px); letter-spacing:-.03em; }
.clients p{ text-align:center; color:rgba(255,255,255,.55); margin:18px auto 0; max-width:520px; font-size:17px; }
.logos{ margin-top:60px; }
.logos__row{ display:flex; width:max-content; }
.logos__row.r1{ animation:slide 120s linear infinite; }
.logos__row.r2{ animation:slide 120s linear infinite reverse; margin-top:18px; }
.logo-pill{
  flex:0 0 auto; height:128px; width:128px; margin-right:18px; display:grid; place-items:center;
  transition:transform .4s var(--ease);
}
.logo-pill img{ width:100%; height:100%; object-fit:contain; filter:grayscale(1); transition:filter .4s var(--ease); }
.logo-pill:hover{ transform:translateY(-6px) scale(1.05); }
.logo-pill:hover img{ filter:grayscale(0); }

/* ============================================================
   CTA / CONTACTO
   ============================================================ */
.contact{
  background:
    radial-gradient(120% 100% at 100% 0%, #ff4f8d 0%, transparent 55%),
    linear-gradient(135deg,var(--pink) 0%, var(--pink-deep) 100%);
  color:#fff; padding:clamp(70px,9vw,120px) 0; position:relative; overflow:hidden;
}
.contact__grid{ display:grid; grid-template-columns:1fr 1fr; gap:clamp(40px,6vw,90px); position:relative; z-index:3; }
.contact h2{ font-family:var(--f-display); font-weight:700; letter-spacing:-.03em; line-height:.98; font-size:clamp(40px,6vw,86px); }
.contact__lead{ font-size:19px; line-height:1.6; margin-top:24px; max-width:440px; color:rgba(255,255,255,.9); }
.contact__info{ margin-top:42px; display:flex; flex-direction:column; gap:18px; }
.contact__info a, .contact__info div{ display:flex; align-items:center; gap:14px; font-size:17px; font-family:var(--f-display); font-weight:500; }
.contact__info .ic{ width:42px; height:42px; border-radius:12px; background:rgba(255,255,255,.15); display:grid; place-items:center; flex:0 0 auto; }
.socials{ display:flex; gap:12px; margin-top:34px; }
.socials a{ width:48px; height:48px; border-radius:50%; background:rgba(255,255,255,.14); display:grid; place-items:center; transition:.35s var(--ease); }
.socials a:hover{ background:#fff; color:var(--pink); transform:translateY(-4px); }

.form{ background:#fff; border-radius:28px; padding:clamp(26px,3vw,38px); box-shadow:0 50px 110px -40px rgba(61,2,32,.6); }
.form__grid{ display:grid; grid-template-columns:1fr 1fr; gap:0 16px; }
@media(max-width:520px){ .form__grid{ grid-template-columns:1fr; } }
.form .field{ margin-bottom:14px; }
.form label{ font-family:var(--f-display); font-weight:600; font-size:14px; color:var(--ink); display:block; margin-bottom:8px; }
.form input, .form textarea{
  width:100%; font-family:var(--f-body); font-size:16px; color:var(--ink);
  padding:13px 16px; border-radius:14px; border:1.5px solid rgba(22,9,16,.12); background:var(--pink-tint);
  transition:border-color .3s, background .3s; outline:none;
}
.form input:focus, .form textarea:focus{ border-color:var(--pink); background:#fff; }
.form textarea{ resize:vertical; min-height:76px; }
.form .check{ display:flex; gap:11px; align-items:flex-start; margin:4px 0 16px; }
.form .check input{ width:auto; margin-top:3px; accent-color:var(--pink); }
.form .check label{ font-weight:400; color:var(--grey); font-size:13px; line-height:1.45; margin:0; }
.form button{ width:100%; justify-content:center; }
@media(max-width:900px){ .contact__grid{ grid-template-columns:1fr; } }

/* ============================================================
   FOOTER
   ============================================================ */
.footer{ background:var(--ink-2); color:rgba(255,255,255,.7); padding:64px 0 40px; }
.footer__top{ display:flex; justify-content:space-between; gap:40px; flex-wrap:wrap; align-items:flex-start; }
.footer__logo{ height:34px; }
.footer__cols{ display:flex; gap:60px; flex-wrap:wrap; }
.footer__col h4{ font-family:var(--f-display); font-weight:700; color:#fff; font-size:14px; letter-spacing:.1em; text-transform:uppercase; margin-bottom:16px; }
.footer__col a{ display:block; font-size:15px; padding:5px 0; transition:color .3s; }
.footer__col a:hover{ color:var(--pink-bright); }
.footer__bottom{ margin-top:54px; padding-top:26px; border-top:1px solid rgba(255,255,255,.1);
  display:flex; justify-content:space-between; gap:18px; flex-wrap:wrap; font-size:13px; color:rgba(255,255,255,.45); }

/* utility */
.spin-slow{ animation:spin 18s linear infinite; }
@keyframes spin{ to{ transform:rotate(360deg);} }

@media (prefers-reduced-motion: reduce){
  *{ animation-duration:.001s !important; transition-duration:.001s !important; }
  .reveal{ opacity:1; transform:none; }
  .lines span i{ transform:none; }
}